Ballymena United fans started a fundraising campaign for Air Ambulance NI after the 2023 death of supporter Paul Ross's daughter Lydia. The effort began with sky blue ribbon badges, the club's color, sold to support the charity.

Paul Ross shared the campaign on social media. Badges sold widely across the Northern Ireland Football League. Ballymena United produced a special charity kit featuring the ribbon design. Ross approved the kit design.

The club squad wore the kit at its launch with Ross and his family present. A portion of kit sales supports Air Ambulance NI. The shirt became the club's most popular ever, with replicas sold internationally.

Fundraising included auctioning gift baskets, quiz nights and a 72-hole golf event at Galgorm Golf Club. Participants included former Northern Ireland internationals Steven Davis and Stuart Dallas. Ross and friends walked 28 miles from Ballymena to Coleraine on match day. Coleraine executive chairman Henry Ross joined the walk.

A bingo event contributed to totals. The golf and walk raised £40,000 combined. Paul Ross stated the campaign funded around twelve to fifteen air ambulance missions, each costing five to six thousand pounds.

Air Ambulance NI partners with the Northern Ireland Ambulance Service for Helicopter Emergency Medical Service. The service operates twelve hours daily, seven days a week. Teams respond twice daily on average to road collisions, accidents and medical emergencies.

Kerry Anderson, head of fundraising at Air Ambulance NI, thanked Ballymena United for tributes to Lydia. Ballymena United chairman Chris Selwood said the club backed the Ross family campaign. Lydia supported the club.