Ballymena United supporters will use a new digital ticketing system from this week, with season tickets for the 2026/27 campaign going on sale through a freshly agreed partnership with TicketCo.

The Championship club has signed a three-year deal making TicketCo its official ticketing partner. The platform is intended to streamline online purchasing for season tickets and matchday admission.

Club chairman Chris Selwood said the move represents an important step forward, putting supporters at the centre of the club’s plans and providing a smooth, reliable ticketing experience for years to come.

TicketCo’s UK and Ireland vice president David Kenny said the company was pleased to work closely with Ballymena United, providing tools that help the club serve its fans and strengthen engagement over time.

The launch forms part of wider modernisation work at the Showgrounds, with the club stating it aims to improve supporter services and matchday experiences.

Season ticket sales open this week, giving fans their first opportunity to use the upgraded digital system ahead of the new season.