Young people from the Education Authority's EVAWG Ambassadors Programme have contributed to a new campaign aimed at challenging harmful attitudes and behaviours that can lead to sexual offending and gender-based violence.

The campaign is delivered by the Police Service of Northern Ireland in partnership with The Executive Office and the Department of Justice. It includes a series of social media videos addressing misogyny and promoting positive behaviours.

Five young people from the ambassadors programme attended the official launch event. They provided insight during development to ensure the campaign resonates with young people and reflects their experiences.

At the event, attendees including the First Minister, Deputy First Minister, and Justice Minister viewed the videos for the first time.

Yasmeen Abusamra, an EVAWG Ambassador, hosted a panel discussion. Panel members included Corey Mullan of White Ribbon NI, Gerry Guckian of the Safeguarding Board for Northern Ireland, Karen Devlin of Women's Aid NI, and Detective Chief Superintendent Zoe McKee of the Police Service of Northern Ireland.

The discussion covered the role of individuals, communities, and organisations in challenging harmful attitudes, supporting healthy relationships, and creating cultural change.

Arlene Kee, Director of Youth Service at the Education Authority, said the ambassadors' contribution demonstrated the value of meaningful youth participation and the important role young people play as leaders and advocates for change.

The EVAWG Ambassadors Programme was established to ensure young people's voices are at the heart of efforts to prevent violence against women and girls. Ambassadors receive training and awareness raising to work alongside partners and influence policy and campaigns.

The launch highlighted the importance of partnership working and how youth participation can strengthen campaigns addressing complex social issues.