Infrastructure Minister Liz Kimmins launched two road safety campaigns on Thursday. PSNI Chief Inspector Celeste Simpson attended the launch. The campaigns address speeding and driver behaviour as causes of deaths and serious injuries.

Fifteen people died in road collisions in Northern Ireland during the first three months of 2026. Kimmins called for drivers to adjust their habits to prevent family grief from road deaths.

One campaign covers routine driver choices such as inattention, tailgating, and distractions that result in collisions. The other targets speeding, especially on rural roads. Kimmins stated that speeding reduces reaction times, lengthens stopping distances, and worsens crash outcomes. She noted drivers cannot maintain control at high speeds.

The campaigns will appear on television, radio, digital platforms, and outdoor media. They aim to raise awareness among all drivers, particularly younger ones.

In August 2025, Kimmins increased the road safety advertising budget by more than £1.5 million.

Kimmins announced a departmental review of speed limits. The review examines national limits on rural roads and dual carriageways, HGV restrictions, and additional 20mph zones. A public consultation on these issues is open.