The Department of Agriculture, Environment and Rural Affairs (DAERA) and the Ulster Society for the Prevention of Cruelty to Animals (USPCA) have launched a public awareness campaign to promote responsible pet ownership following post-Christmas 'pet regret'. The initiative addresses abandonments that occur after the festive season when owners realise the commitments involved, including time, nutrition, and veterinary care.

DAERA Minister Andrew Muir visited USPCA headquarters in Newry, where he emphasised animal welfare as a priority. He outlined reforms to improve standards, including a guide on responsible dog ownership produced by his department. Muir stated that abandoning animals without ensuring their welfare is illegal and carries severe penalties.

The minister highlighted DAERA's collaboration with organisations like USPCA to increase the number of well-cared-for pets and reduce abandonments. He encouraged potential owners to read the dog ownership guide before acquiring a pet.

USPCA Chief Executive Heather Weir reported that the organisation rescued 259 abandoned dogs and rehomed 368 companion animals last year. She advised prospective owners to consider whether a dog suits their home, family lifestyle, and finances.

The USPCA provides support to owners, including over 7,000 food parcels distributed to 51 food banks across Northern Ireland, a discounted neutering scheme, and a Pet Pledge for unexpected circumstances.