Laura Murphy, a 29-year-old business owner from Co Tyrone, has been selected for the Forbes 30 Under 30 Europe list in 2026. The list recognizes notable individuals under 30 in various industries.

Murphy founded Oatco Superfuel in 2024. The company produces oat-based products such as Super Bites and Overnight Oats. These items provide sustained energy in portable formats.

Oatco Superfuel has expanded to over 800 stockists. Partnerships include Tesco and Aldi. The brand also supplies Google's European headquarters. Revenue exceeded $930,000 in 2025.

The company launched the UK's first single-serve resealable high-protein overnight oat pouch. In 2025, Murphy received investment offers from three investors on Dragons' Den.

Murphy described the Forbes recognition as a long-held dream. She credited her family, team, retailers, and supporters for the achievement.