Tourism Northern Ireland has unveiled 10 new music experiences designed to showcase the region's musical heritage and encourage visitors to explore beyond Belfast.

The experiences were developed through Tourism NI's Music Experience Development Programme, following the staging of Fleadh Cheoil na hÉireann 2026. They aim to capitalise on the festival's success and extend its benefits to towns and villages across Northern Ireland.

The offerings include Harp by the Foyle in Greysteel, County Londonderry, where visitors can learn to play the Irish harp at the home of harpist Lucia McGinnis. In Swatragh, Hooley in the Hen House at Friel's Bar & Restaurant combines storytelling, traditional games, and céilí dancing.

In Belfast, Belfast Music Stories at Harrison Chambers of Distinction offers a virtual tour of the city's music history, with themed rooms dedicated to performers like Van Morrison and Led Zeppelin. Two experiences at Cultúrlann McAdam Ó Fiaich introduce the tin whistle and bodhrán drum.

Other experiences include Songs and Stories of Carrickfergus at Dobbins Inn, Here's to the Craic and Ceol at The Dark Horse in Belfast's Cathedral Quarter, Burgers and Bagpipes at Orlock Farm in Groomsport, and Echo of the Glens at the Marine Hotel in Ballycastle.

Singing it Back Home by Brack Tours takes visitors through County Armagh and County Down, including soda bread baking and a group songwriting activity.

Liz Steele, Culture and Heritage Tourism Manager at Tourism NI, said the programme shows what can be achieved when people collaborate. She said the new experiences reflect the richness of the region's musical traditions and will enhance the cultural tourism offer long after the Fleadh.

The experiences combine live music, storytelling, traditional dancing, local food, and hands-on activities, allowing visitors to participate rather than just observe.

Tourism NI has created an online section highlighting music-related attractions and events. With the Fleadh returning to Belfast in 2027, the organisation hopes the experiences will encourage visitors to stay longer and explore more of Northern Ireland.