A public consultation has opened on proposals to restrict the promotion of food and drink high in fat, sugar and salt (HFSS) in Northern Ireland. The Department of Health and the Food Standards Agency (FSA) are seeking views on measures designed to support healthier choices and reduce obesity rates.

Official figures indicate that 65 percent of adults in Northern Ireland are living with obesity or excess weight, raising the risk of conditions such as heart disease, stroke, type 2 diabetes and some cancers. The consultation follows evidence that price promotions and prominent product placement can encourage purchases of less healthy items.

The proposals under consideration include limiting multibuy offers such as 3-for-2 or two for £10 on certain HFSS products, restricting where these products can be displayed in stores and online, and ending free refills of sugar-sweetened soft drinks. Similar regulations already apply in England and Wales, and are due to take effect in Scotland in October.

Health Minister Mike Nesbitt stated that promotional tactics significantly increase the purchasing of unhealthy food and drinks, contributing to higher obesity levels and associated health risks. He said prevention is a priority and that the proposed measures aim to create an environment that supports healthier choices, while recognising individual responsibility.

FSA Chair Professor Susan Jebb said the food system continues to evolve and regulation must adapt to protect the public. She stressed the importance of hearing from retailers, out-of-home food businesses, manufacturers, local authorities, public health organisations and consumers to ensure the policy is effective and informed by experience elsewhere.

The consultation is open to all interested parties and responses can be submitted online via the Department of Health website.