Live television viewing in Northern Ireland fell by an average of 16 minutes per day in 2024, with adults now watching just under two hours of scheduled broadcast programming daily, according to the latest Ofcom Media Nations report.

Animated film KPop Demon Hunters was the most-watched programme in Northern Ireland during 2025, attracting an average of 616,000 viewers on Netflix. The BBC police drama Blue Lights drew 508,000 viewers for its third season opener, placing it second.

Amazon Prime Video has overtaken Netflix as Northern Ireland's most popular subscription streaming service, with 63% of households subscribing. This makes Northern Ireland the only UK region where Netflix does not hold the top spot. Almost half of YouTube viewing in Northern Ireland now takes place on a television set, an increase on 2024.

When it comes to news, BBC One is the primary source for 63% of adults, with ITV and UTV also widely used. BBC Newsline and UTV Live's early evening bulletins each attracted around 331,000 viewers per week. Only one newspaper, The Sun, appeared among the top 20 news sources in Northern Ireland.

Radio listening remains strong, with 88% of adults tuning in weekly. Outside Belfast, BBC Radio Ulster dominates weekday mornings, while Cool FM leads within the city. A quarter of adults now listen to radio online, and weekly podcast listening has risen to 25%, up from 14% four years ago. The Joe Rogan Experience was the most popular podcast, followed by local comedian Shane Todd's Tea with Me.

The report also found that almost half of adults use music streaming service Spotify, reflecting a broader shift towards on-demand digital content.