Livestock stakeholder groups gathered at a farm near Fivemiletown, County Tyrone, to launch Love Lamb Week 2026. Representatives from the Livestock and Meat Commission, Ulster Farmers' Union, Young Farmers' Clubs of Ulster, and ABP were present.

The event highlighted Northern Ireland Farm Quality Assured lamb. Love Lamb Week is a promotion aimed at encouraging consumers to buy lamb.

The involvement of multiple industry bodies suggests a coordinated effort to support local lamb producers. Northern Ireland is a significant producer of sheep meat, with much of it exported.

The launch took place at the farm of Joshua Keys, who hosted the event. No policy announcements or financial details were included in the source.

Love Lamb Week is an annual initiative in the UK agri-food calendar. It typically includes marketing campaigns and consumer-facing events.