Dougies Goodies has opened its 100th stockist location in Northern Ireland at the Applegreen site on the A26 in Ballymena. The launch marks the third Applegreen location to carry the brand's cakes and bakes.

Jonathan Hunter, Commercial Director at Dougies Goodies, stated that the company welcomes the milestone at Applegreen Ballymena. He noted the strong partnership with Applegreen following successful launches at other sites.

Prior openings occurred at Applegreen Lisburn Southbound and Applegreen Templepatrick. The company reported positive customer responses at those locations.

The Ballymena site serves motorists and residents along the A26 corridor. It expands access to the brand's traybakes and sweet treats in Mid and East Antrim.

To mark the opening, Dougies Goodies hid a £100 gift card inside one product at the Applegreen Ballymena site. The company encouraged customers to check items with its pink packaging.